For both digital media planners and digital publishers, the custom ad unit presents a classic conundrum. The distinctiveness that creates desirability also raises what can be thorny pricing questions.

With ad customizers, you can dynamically tailor your ad copy based on attributes defined in a feed. Can deliver ads that are more relevant to the query without having to build out hundreds or ...

You're receiving this message because in the last 90 days, one or more of the text ads, expanded text ads or Dynamic Search Ads in your Google Ads account served with an ad customizer. What's changing ...

The world of search and paid ads has never been busier. It’s a hotly contested space where marketers need to do everything they can to inspire customers to choose their ad. Consumers value their ...

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to ...

Microsoft Advertising now offers an ad customizer, a feed-based technology that injects dynamic information into ads, based on attributes in the targeting feed. The parameters in the ad copy follow a ...