EDO, the TV outcomes company, today announced that its investment-grade outcomes measurement is extending to gaming ...

The volume of players spending literally *nothing* on consoles like Xbox and PS5 is increasing. When you're selling hardware ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

The volume of players spending literally *nothing* on consoles like Xbox and PS5 is increasing. When you're selling hardware ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

It seems that change is in store for EA fans, but will the continued push to monetize destroy or save the gaming industry.

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

Use left and right arrow keys to seek audio. It's increasingly looking likely that Xbox Cloud Gaming, which is currently the cloud streaming portion of Microsoft's Game Pass service, will be getting ...

The messages attracted the attention of Xbox insider Jez Corden, who penned a report over the weekend that outlined a change, per an unnamed source. "(adverts) will appear separately on Xbox Cloud ...

Microsoft has quietly begun to offer ad media buys that combine connected television (CTV) and gaming after discovering 85% of people use "other" devices while watching TV. The top "other" device ...

It's been quite the week for Xbox news. A lot of people are still coming to terms with Microsoft's veritable gut-punch of an announcement that the price of a Game Pass Ultimate subscription is about ...