Meta is facing a reckoning over how much of its business depends on advertising that looks legitimate but leads users into fraud, financial loss, and medical harm. Internal documents, regulatory ...

YouTube's video platform is reportedly causing issues for people with ad block, but the problems seem restricted to one browser: Opera GX. Users claim that even with ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... Whether ads are deceptive, disruptive or degrade the user experience ...

Spotify Premium subscribers were subjected to ads despite paying for an ad-free experience. The brand has now corrected this issue, so ads for Premium members should be a thing of the past. Spotify ...

Reports of sexually explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform’s content moderation efforts. A new incident shared on ...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...

New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...

Everyone in ad tech complains about fragmentation. No one actually fixes it. Because, let’s be real, why would they? Ad tech is stuck in a paradox. The industry loves to talk about how inefficient, ...