Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform it acquired from Microsoft in 2013. The news comes two months after Business Insider revealed ...

Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March.

For years, digital marketers have been shackled to an increasingly outdated technology known as the cookie, which are still used to measure and target digital ads. Cookies — bits of code dropped into ...

Amazon will shutter its ad server by the end of 2024 in a move that appears to be designed to prioritize its larger, more lucrative ad tech products. The e-commerce giant confirmed the shut down to ...

Publisher ad server. Advertiser ad server. Does it really matter any more? As ad servers on both sides of the digital media aisle look to buy and sell, ad serving capabilities would, in theory, appear ...

With the news that Amazon will be shuttering its ad server offering by the end of 2024, what does the future hold for the industry, asks Simon Thorne, managing director EMEA at Flashtalking by ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

SSAI is one of the crucial innovations that has allowed over-the-top (OTT) video to become a viable industry, because it opens up paths to monetization and helps to both absorb infrastructure costs ...