The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of ...

Amazon continues to work to dominate the world of new-tech advertising. The company’s Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized ...

In today’s fast-paced digital marketing landscape, artificial intelligence (AI) is revolutionizing how advertisers optimize ad bidding, target audiences, and maximize return on investment (ROI).