In marketing, it’s become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) What is ...

Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...

University of Melbourne provides funding as a founding partner of The Conversation AU. Adjectives have always been out there, mobs of them pressing on the outside walls, their faces against the ...

Key points Position of adjectives after the noun Position of adjectives in front of the noun The shortening of some adjectives The meanings of a few adjectives change according to whether they are ...