Effective email campaigns depend heavily on thoughtful design. By following proven email design best practice, marketers can ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Anyone who knows me may suspect at this point that this is going to be a pedantic semantic distinction of language, since I enjoy those. But it’s actually a good deal more important than that, because ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

Print marketing still plays an important role in a digital-first world. Here’s how you can use print marketing to grow your ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes campaign has apparently achieved the highest ever score for outdoor advertising ...

This is the shared architecture of the most cynical campaigns in history: they identify a genuine human aspiration — freedom, ...

It may no longer come as a surprise, but influencers are more important than traditional advertising. Why? Because consumers want trusted recommendations from credible sources, not from brands ...