Criteo reported revenues of $551 million in Q2 2021, up 26% from the same period last year, while its profitability increased from $6 million to $15 million. The year-over-year metric is inflated this ...
Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards. DSPs select inventory to bid on, interpret SSP signals and prioritize bids based ...
HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech ...
As AI reshapes how campaigns are planned, bought, sold, and optimized, the complexity that has developed over the past decade has become one of the advertising industry’s greatest liabilities. Whether ...
Through Harion DSP, MarkApp advertisers and trading partners can benefit from expanded access to premium omnichannel ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...
TriCoast Media, an advertising technology company, has expanded its unified supply-side and demand-side platform to compress the connected TV supply chain. TriCoast Media has turned its content ...
Tremor Video DSP, one of the leading demand-side advertising platforms, says it has tripled the number of supply-side integrations since being acquired by the mobile advertising technology firm ...
TriCoast Media, a content-first adtech company, has announced the expansion of its unified SSP, DSP designed to compress the CTV supply chain and reduce inefficiencies. To meet rising demand, the ...
NEW YORK--(BUSINESS WIRE)--OpenX, T he Intelligent SSP, today unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company ...
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