Business Wire

Affinity Solutions Recognized as ‘One to Watch’ in Snowflake’s Modern Marketing Data Stack Report

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced that it has been recognized as an Enrichment ‘one to watch’ in the Modern ...
Destination CRM

Affinity Solutions Launches its Purchase-Driven Marketing Cloud

Affinity Solutions today unveiled its Purchase-Driven Marketing Cloud, a software suite designed to help organizations uncover insights from purchase data and measure the sales impacts of their ...
TV Technology

Samba TV, Affinity Solutions Collaborate To Give Advertisers Full View of Consumer Journey

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...
La Grande Observer

Predactiv and Affinity Solutions Redefine Audience Targeting and Data Monetization with New Partnership

PALO ALTO, Calif., Feb. 25, 2025 /PRNewswire/ — Predactiv, a leader in advanced data and technology solutions, and Affinity Solutions, the leading consumer purchase insights company, today announced a ...
ksn.com

Claritas and Affinity Solutions Partner to Power Brand ROI - Exactly How and Where Consumers Spend their Money

Cincinnati, OH, Jan. 24, 2023 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps marketers achieve superior ROI, and Affinity Solutions, the leading consumer purchase data platform ...
Business Insider

Zartico Partners with Affinity Solutions to Unleash the Power of Real-Time Visitor Spend Intelligence

SALT LAKE CITY, Aug. 11, 2021 /PRNewswire/ -- Zartico is pleased to announce a new strategic partnership with Affinity Solutions to give DMOs real-time visibility into visitor spending. The ...
Business Wire

Affinity Solutions Bolsters Leadership Team With Kalyan Lanka as Chief Product Officer

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the appointment of Kalyan Lanka as Chief Product Officer. In this role, Lanka ...
Nasdaq

NCM and Affinity Solutions’ Research Study Identifies Link Between In-Theater Experiences and Elevated Consumer Spend in New Economic Impact Report

NEW YORK--(BUSINESS WIRE)-- Today, Affinity Solutions, the leading Consumer Purchase Data platform focused on delivering improved business outcomes, and National CineMedia (NCM®), America’s largest ...
Destination CRM

Semcasting Integrates with Affinity Solutions

Affinity Solutions, a global insights firm, will make its consumer purchasing and brand insights first-party data available within Semcasting's AudienceDesigner (ADS) Branded Data Center. Affinity ...
Morningstar

Affinity Solutions’ Consumer Purchase Insights is Now Accessible via AWS Clean Rooms to Enable Advertisers and Publishers to Securely Drive Outcomes Measurement

We’re pleased Affinity Solutions is leveraging AWS Clean Rooms to offer their customers a secure environment where they can analyze Affinity Solutions’ transaction data alongside their own first-party ...
abc27

Affinity Market Leader AMBA Expands Marketing Capabilities with the Acquisition of Oozle Media

AUSTIN, Texas, Oct. 2, 2023 /PRNewswire/ -- AMBA, a national leader in affinity marketing solutions and supplemental insurance and benefits, announced today that it has acquired the assets of Oozle ...
EDN

Speedeon Data and Affinity Solutions Announce Breakthrough Mover Targeting Solution

Movers typically spend approximately $9,000 on a variety of goods and services associated with their relocation during a 16-20 week window of opportunity. A majority of that purchase activity, ...