Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users ...

Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

Amazon is bringing Alexa+ to the web with a new Alexa.com site, expanding its AI assistant beyond devices and positioning it ...

Amazon is expanding Alexa's new AI powers outward, as both Prime and other Amazon users may now access Alexa+ on the web for ...

Amazon's Alexa Plus now has its own website that allows users to ask questions, create content, and more from the web.

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it ...