In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Amazon has unveiled a slew of gadgets and an update to its popular voice assistant Alexa, infusing it with more generative AI features to better compete with other tech companies who've rolled out ...

Amazon’s revamped AI-powered assistant is now available to everyone in the US, with new tiers that include a free option for non-Prime users.