A family of three, a friend and a coworker at Apple are among the 34 people presumed dead after a dive boat went up in flames early Monday near an island off the Southern California coast. Steve ...

Several users were left unimpressed by boAt's "Don't be a Fanboy" campaign. It is not uncommon for brands to use innovation to obtain an advantage in a highly competitive market. Many companies employ ...

boAt's comparative advertisement featuring Apple's AirPods has sparked controversy among Apple enthusiasts. Despite boAt's attempt to position its products as superior alternatives, the ad faced ...

Delhi: The age-old tradition of epic brand rivalries continues to captivate audiences worldwide, and in the modern era of marketing, it's no different. From the iconic Coca-Cola wars to the tech ...

What is shown in the ad? The ad shows boAt's earphones beside an Apple. A text inlay on it reads “think better”. The ad also asked people not to be fanboys, but to be a boAthead. Here's how people ...

Audio tech company boAt has taken a potshot at Apple and Air Pod users with its new ad aimed at "Fanboys." Known for its rabid fan club, Apple became the target of boAT's barbs, as the latter urged ...

BoAt vs Apple ad: Electronics brand boAt recently took to X to mock Apple in a string of advertisements that caused quite a stir on the internet. However, the adverts didn't sit well with netizens and ...

Steve Salika, a senior manager at Apple, was on the Conception diving boat with his wife, Diana Adamic, and their daughter, Tia, when the fatal fire broke out Susan Young is a reporter. She started ...

The tech world is highly competitive, and one component of the tech world that has become an even more tightly contested space is the one of gadgets and accessories. Homegrown brand Boat, steered by ...