Our recently published Content Benchmarking Report reveals that B2B is clearly still content obsessed. And things aren’t going to change any time soon, reports Alex Aspinall We’ve been charting the ...

Six months ago, the B2B marketing funnel could still be drawn on a whiteboard without too much thought: awareness, ...

In 2016, 76 percent of B2B marketers and 77 percent of B2C marketers expect to produce more content than they did last year, according to the Content Marketing Institute. But do the similarities in ...

B2B SaaS marketing in 2026 has become a discipline distinct from generalist B2B marketing. Three forces have driven the ...

With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Content marketing is evolving—and B2B brands are reacting to a new normal. Discover in this free report how content strategy is shifting to meet business goals, which channels and formats perform best ...

Most business-to-business marketers say they are looking for both advertising strategies that build awareness for their brand ...

LOS ANGELES, April 28, 2026 /PRNewswire/ -- Creator Authority, a B2B-focused influencer marketing agency, has joined the ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. A ...