The B2B CMO 100 recognizes the marketing executives who are shaping company strategy, not just executing it — and as a result, earning genuine influence with the C-suite, their peers, and the broader ...

When it's time to integrate disparate B2B or enterprisewide systems, CIOs have two options. They can tap developers for unique integrations for each and every system. Or they can opt for middleware ...

B2B is too often an afterthought in the marketing industry. Particularly in the media and in education, B2B still feels ‘tacked on’. Token efforts are made. We’ll give it a module at the end of the ...

Giving a boost to business-to-business (B2B) e-commerce Down Under, the Australian government announced Tuesday it would be handing out US$6.64 million in funding for B2B projects over the next five ...

According to some findings of Content Marketing Institute, more than 70% of both small and large companies prefer hiring B2B writers for content creation, and many reasons of such a strategy can be ...

How WSO2’s Ballerina language and Choreo platform can be used to quickly develop, test, and deploy partner-specific EDI processing modules. Many business processes involve communicating with external ...

Replicating the well-practiced B2C model, B2B organisations are increasingly using IT in customer experience projects. The goal is ‘simple’: to give customers a similar experience to the one they ...

While there is a lot of talk about difficulty, social media and business to business (B2B) are indeed compatible. Social media in general is compatible with any type of business, and a successful ...