Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

A panel of industry experts discuss trends and best practices for data analytics in 2024. Written by eWEEK content and product recommendations are editorially independent. We may make money when you ...

The space of analytics is one that evolves in tandem with the data needs of any organization. With the modernization of data infrastructures and data architectures comes advanced analytics needs, ...

As the pace of business continues to accelerate, forward-looking organizations are beginning to realize that it is not enough to analyze their data; they must also take action on it. To do this, more ...