Hosted on MSN

Why So Many Publishers Are Launching Brand Marketing Campaigns Right Now

In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ...
Forbes

Marketing Campaign Falling Flat? You Could Have A Brand Messaging Problem

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. After a significant investment, it can be frustrating and ...
NorthJersey.com

Silverback Digital Marketing Announces Updated Online Advertising Framework Focused on More Reliable Measurement and Structured Campaign Planning

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements designed to help organisations interpret digital campaign data with greater ...
Hosted on MSN

Google Performance Max campaigns get new brand asset rules

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like ...
Marketing Dive

IAB standardizes gaming campaign measurement with new framework

The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...
Reuters

Worldwide Banners Launches Australian Platform, Offering Direct Investment in Brand Advertising Campaigns as an Alternative Asset Class

SYDNEY, Australia, June 23, 2025 (EZ Newswire) -- Worldwide Banners, opens new tab has officially launched its investment platform in Australia, offering eligible investors the opportunity to directly ...