Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

No, you don’t have to tell me, because I know what you’re about to say: your new product is brilliant. It’s a game-changer. Problem is, you need a killer logo. Well, today, designers, inventors, and ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Opinions expressed by Entrepreneur contributors are their own. Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity ...

Herman Miller has a new brand identity, but you probably haven’t noticed. On January 2, Herman Miller announced a refreshed brand identity by Brooklyn design office Order. The new look, which will be ...

Houston ISD is undergoing a “vibrant” rebranding and district logo redesign, with one district official calling the current brand identity uninviting and uncompelling. Alex Elizondo, HISD’s chief of ...

The crest is a supporting graphic that can be used in university communications that emphasize heritage or have a more traditional, historic or formal visual identity. This mark is particularly ...