S&P Global Mobility is sharing the winners of its 30th annual Automotive Loyalty Awards. There are no big surprises with ...

It puts a big decision directly in cruisers’ hands.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

Royal Caribbean Group has introduced Points Choice, allowing loyal guests to earn points across its three brands. The group ...

As you develop your brand loyalty program and marketing strategies, it’s important to consider the distinct ways that different generations interact with brands. Here’s a guide to best practices for ...

More cruise loyalty flexibility is coming soon to the Royal Caribbean Group family of brands.

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

News flash: trucks are popular in the U.S. and subcompacts aren’t. While most of the customer loyalty stats we generally hear about are focused on brands, Inside Line recently did a study tracking how ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...