Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. According to 2022 Gallup statistics, 7.2% of U.S. adults ...

More Americans now favor brands that celebrate Pride Month, though consumers want real partnerships over seasonal gestures.

The history of LGBTQ+ brand support/allyship has been a roller coaster. Historically it had been considered risky for brands to express support for the community and whatever support there was, ...

The popular clothing brand Akira is showing support for the Queer community with their vibrant Pride Month collection, “Working on My Aura.” The fun collection consists of vibrant ensembles that ...

40% of consumers support brand trend participation, but 33% find it embarrassing. Authenticity and cultural relevance are critical for successful trend engagement. Brands must act within 24-48 hours ...