Breakthrough advertising was a concept and advertising strategy first developed by copywriter Eugene Schwartz in 1966. Schwartz was well known for his copywriting success and eventually codified his ...

8/12/2008 - It is the product of untold hours of labor, hailed as the key to a company’s success — and it is frequently left abandoned on a bookshelf, for the most part unread. It’s the marketing plan ...

The force that creates sales, that powers our present economy, is desire. Mass Desire, spread among millions of men and women. And the art of salesmanship, fundamentally and primarily, is expanding ...