Breitling plans to start delivering its watches without boxes and papers later this year in an effort to cut down on packaging for environmental reasons. “I want to sell watches, not packaging,” said ...

On the heels of unveiling its new “digital passport”, a blockchain-powered alternative to traditional certification papers, Breitling has announced another major step forward in its efforts to become ...

As of now, every watch sold by the brand will come with a blockchain technology digital “passport” that connects each piece to its digital warranty program. It will allow clients to not only extend ...

What’s even better is the watch box can be folded flat for traveling, eliminating the need for a bulky single watch roll. While Breitling had already reduced its environmental footprint with an ...