“We need a brochure.” With these four little words from the boss, you’resent off on an odyssey that can commandeer your Day Timer for weeks, evenmonths. But a brochure needn’t be a hassle. As with all ...

Answer: This answer is an excerpt from a MarketingProfs.com article by Kimberly L. McCall that you can read in its entirety here. As with all good marketing initiatives, marvelous execution is the ...

"We need a brochure." With these four little words from the boss, you're sent off on an odyssey that can commandeer your Day Timer for weeks, even months. But a brochure needn't be a hassle. As with ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

While brochures can be a successful way for businesses to market their products and services and build public awareness of their establishments, they do have their disadvantages. As a business owner, ...