Cablevision Systems announced the successful launch this month of Optimum Select, a new interactive television ad product that transforms the :30 commercial into a gateway for longer engagement with a ...

We knew it was coming, and after over a month of making the official announcement, ESPN and Cablevision have let it be known that, as of today, Optimum Online subscribers can now start enjoying ...

More interactive television options for viewers and advertisers: Cablevision Systems announced the successful launch of Optimum Select RFI with email fulfillment from a live 30-second spot for ...