“If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking ‘CHARACTER. The character of great brands. This is something most people overlook in marketing or ...

Does this sound familiar? Your product is better. Your service is faster, your technology is cutting-edge -- and nobody cares. In 2025, every brand said the same thing in the same way with the same ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...