Contrary to popular opinion, direct mail is far from dead for annuity sales. In fact, direct mail can yield greater than a 10 percent response. Not only that, but it can be done using the cheapest ...

Editor's note: Richard Geller's column, Marketing Madness, appears regularly on the DrBicuspid.com advice and opinion page, Second Opinion. Here are the five secrets of successful postcard direct mail ...

If your child sent Santa his wish list via text or e-mail this year, he isn’t alone. Most kids haven’t a clue about mailing a letter or card the “old fashioned-way” — putting pen to paper and ...

Do you ever wish you had more space for your collections? The problem might not be your space but the size of the things you collect. Might I suggest you collect antique postcards? They’re easy to ...

Newspapers and magazines didn’t run that many national pictures, since their main focus was on coverage of local events. By John Arthur Hutchison Staff Writer Television sets didn’t exist. Newspapers ...

Looking for a hot new medium? Try postcards. They offer many of the same benefits as direct mail and e-mail. And they’re cheap. Postcards are easier to mail than solo envelope mailings, magalogs and ...