"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." To help minimize added synthetics in your beauty rotation—and prove that less can truly be more—we've ...

Check out the ingredient list on your favorite perfume and there’s a good chance it simply says “fragrance” or “parfum” and “alcohol.” Practically anything could be in “fragrance” or “parfum,” making ...

Right now, people on TikTok and beyond are loving perfume that smells like clean laundry. No surprise, there are actually quite a lot of brands trying to bottle up the fresh scent, too. Most of them ...

Walk into any Sephora or Ulta these days, and you’ll notice something different in the fragrance section. Those sleek bottles promising “clean,” “non-toxic,” and “skin-safe” formulas are multiplying ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? There are plenty of ingredients in the beauty biz that we’ve heard should be ...

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We consulted experts who understand how scent creates lasting impressions to find out which fragrances get the most ...

I am a huge fan of fragrance. So when a new brand hits the market, I am all nose, especially when my favorite more established fragrance brands are being worn by what seems like everyone. I hate ...

Co-founders Ankita Thadani, Akash Valia and Samantha Ruth Prabhu aim to build India’s first clean perfume brand with Secret ...

Secret Alchemist has raised $3 million in a seed round comprising both primary and secondary capital. With prior backing from ...