A man once asked for some of my chewing gum. When I refused him, he explained that he didn’t want it anyway ... Source: Geralt/Pixabay I’ll be the first to admit that the term ‘cognitive dissonance’ ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

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A leading large language model displays behaviors that resemble a hallmark of human psychology: cognitive dissonance. Anyone who interacts with an AI chatbot for the first time is struck by how human ...

With the expanding knowledge of neuropsychology, what was previously speculation is now being confirmed through the use of imaging studies such as functional magnetic resonance (fMRI) to track brain ...