The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Color psychology and perception constitute a multidisciplinary field that investigates how hues influence cognitive processes, emotional responses and social behaviour. This research elucidates the ...

Social psychologists with an evolutionary bent are in love with the color red. Women wear red, according to this view, as a sexual signal to attract men (e.g. Elliot et al., 2012). In non-human ...

Colour impacts us in ways we don’t even realise. First postulated by Johann Wolfgang von Goethe and later expanded on by Wassily Kandinsky, how color affects us psychologically has become a widely ...