Ask most leaders what drives long-term success, and they will point to strategy, execution, and maybe capital allocation. These are tangible, measurable, and therefore reassuring. Narrative, by ...

I often write about the importance of a narrative for business. Not only is it critical to marketing, but a narrative is also vital for organizational alignment. A company not aligned around a ...

Narrative persuasion in health communication harnesses the power of storytelling to influence attitudes, beliefs and behaviours related to health. Unlike expository or statistical presentations, ...

We often hear that “communication is key.” But today, it is not just about communicating - it is about how you tell your story. This is where narrative and communications capital come in. A narrative ...

When you’re too close to something, it can be difficult to look outward and see the big picture. I have talked to countless business leaders who want to lead industry categories but struggle with ...

Embodied health communication and narrative practices examine how bodily experiences and storytelling intersect to shape understandings of health, illness and care. This field emphasises the body not ...

A new era of scrutiny is forcing energy companies to align communications with real-world operations, measurable outcomes, ...