For the best experience, please enable JavaScript in your browser settings. Grace Ngugi, founder, The Loop Consulting. Confronted by a host of choices, customers are ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Confronted by a host of choices, customers are increasingly becoming more discerning in choosing one product over another. This means sales executives have to work twice as hard to win over potential ...