Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Personal branding is not just for influencers. CEOs and founders need to get involved. This isn’t conjecture, the stats back this up. 77% of consumers are more likely to buy from a company when the ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...

Cobranded collaborations are hot right now, and they are downright fun. Arguably the more surprising, outlandish, and shocking they are, the more viral they become. What brand doesn’t dream of ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

When we first started Little Spoon, our mission was clear: Make fresh, healthy food accessible at every age and stage of early childhood. But we quickly realized checking the proverbial boxes alone ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Gucci Westman, a celebrity makeup artist to clients like Jennifer Aniston, Gwyneth Paltrow, Reese Witherspoon and Anne ...