The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media ...

Justine Essien is making waves in Nigeria’s marketing scene, particularly in the demanding intersection of fintech and ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Last night, TikTok hosted the TikTok Ad Awards 2025 at KAFD Conference Center, in Riyadh, bringing together brands, agencies, and creators from across the METAP region including UAE, Saudi Arabia and ...

New year, new collections! These visuals contain endless inspiration for the season ahead.

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their X ad accounts showing up in the “Suggested” section for creatives. How ...