Retailer’s use of additional yeast leads campaigners to label crusty loaf ‘sourfaux’ Hannah Boland is The Telegraph’s Retail Editor. She has broken numerous stories on Asda's turnaround efforts, M&S's ...

Lidl has renamed a loaf after it was called out by a customer as ‘sourfaux’. The product has been renamed from Sourdough Rye Crusty Bloomer to Crusty Wheat & Rye Bloomer after a customer complained in ...

Lidl has been forced to rename its bread after being accused of misleading customers in a row. The Real Bread Campaign argued that the Lidl “Sourdough Rye Crusty Bloomer” contains yeast, which is not ...

James Beard said it: “Good bread is the most fundamentally satisfying of all foods.” And almost no bread tastes better than a hot, crusty loaf pulled from your own oven, made by your own hands ...