With the burst of SaaS companies, products and digital marketing avenues, most growing firms have found themselves in a conundrum on how to balance customer acquisition and customer retention efforts.

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. Google introduces customer acquisition goals for ads, ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.