Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Customer retention refers to the percentage of customer relationships that, once established, a business is able to maintain on a long-term basis. Customer retention is a simple concept—happy ...

Forbes contributors publish independent expert analyses and insights. I give a peek into the life of a CEO and the startup roller coaster. This article is more than 10 years old. The primary objective ...

Ask professionals in any industry, and they’ll all agree: Your best customer is the one you already have. Your customer retention strategy is an integral part of increasing your ecommerce sales. But ...

Customer retention is one of the most effective ways to achieve business success, but turning customers into repeat buyers isn’t always straightforward, especially if you don’t leverage ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Social media platforms do more than attract new customers and promote products; they can also play a pivotal role in keeping the customers you already have. A thoughtful social media marketing ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing efforts are often heavily tied to the goal ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

The key to building a successful business is growing your customer base. It’s normal for some customers to stop buying from you. After all, people move, and their needs may change over time. But if ...