Currently, the Advertising Research Foundation has an initiative called MI4. Its task is to create a cross-channel measurement of advertising effectiveness that can foster more accountability and ...

The numbers paint a clear picture: We have a fundamental bottom-line problem with engagement. A report published by Gallup in late 2017 found that the problem is pervasive and global. In fact, ...

B2B organizations are beginning to see better engagement with their audience, whether it’s through marketing automation software, CRM or other channel-specific technology. We asked a variety of ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. For years, brands have treated engagement as a performance ...

Eight months after it organized a task force to define the meaning of advertising and media engagement, and to help develop metrics for measuring it, the Advertising Research Foundation Monday said it ...

Elizabeth Dunn is a Ph.D. student in information science at the University of North Texas. She also works as the marketing and communications manager for the College ...

Streaming media has undergone rapid growth and evolution over the past few years, with ad-supported models gaining traction – evidenced by the success of Netflix's "Basic With Ads" tier now counting ...

I recently had the pleasure of opening and moderating the first day of the 2014 Colorado Health Symposium, which had as its theme “Transforming Health: The Power of Engagement.” I found thinking about ...

While I get set to release my newest book -- about a month from now -- I'm going to run some excerpts (maybe) and some awesome guest posts (definitely). That way, those of you starved for knowledge, ...