"Know thy customer" is or should be the mantra of any advertiser committed to longevity in the digital age. Unfortunately, all too often what advertisers THINK they know is based on static, quickly ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

This descriptive analysis was conducted using survey data from an ongoing study of the effects of PTSD on childbearing outcomes (NIH R01 NR008767; Psychobiology of PTSD & Adverse Outcomes of ...

Neeraj Soni pro@iimj.ac.in India’s demographic dividend-reflected in the fact that nearly 65 percent of its population is ...

Adolescent mental health and risk behaviors constitute a major and growing public health concern worldwide. Over the past decade, rates of depression, ...

Approximately 10% of prenatal patients in all three settings met the eligibility criteria because they were adults, able to speak English, at less than 28 weeks' gestation, and expecting their first ...