The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis Design ...

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

Design thinking, by nature, cuts out guessing as much as possible. By observing people and paying attention to exactly what they desire right now, you can create products and services based on that ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

The concept of “design thinking” has surged in popularity in recent years as those outside the design department have realized the appeal of an approach to innovation that prioritizes creativity and ...

In the rapidly evolving landscape of product and service development, generative AI tools are already having a transformative effect throughout the design process. In early process stages, LLMs (Large ...

You will rarely ever hear sales professionals talking about design-related business strategies, but the truth is that sales and design have a lot in common. Although being substantially different, the ...