Record matching and linkage is the foundation of most modern master data management systems. There are many different tools and techniques that can be applied to match records, ranging from exact ...

NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose members are drawn from the councils of the National Academy of ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

For nearly half a century, economists and operations researchers have relied on a deceptively simple question to judge how well organizations use their resources: given the inputs a firm consumes, how ...

You’ve heard the buzz-words. You’ve sat through the briefings. During the past 18 months, the phrase “deterministic versus probabilistic” has escaped the dry textbooks of statistics and slithered its ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...