To better understand decision-making, researchers can create computational models—groups of equations that aim to predict what decisions people would make when faced with a set of choices. For example ...

Every decision comes with an element of risk. It’s a fact that can paralyze a leader who overthinks in their effort to drive that risk to near zero before they act. It’s a common enough phenomenon to ...

We make approximately 35,000 decisions every day, including dozens of tiny and major decisions on what to wear, what to eat, which route to take to work, where to go for lunch, and so on. It's ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Many organizations implementing AI agents tend to focus too narrowly on a single decision-making model, falling into the trap of assuming a one-size-fits-all decision-making framework, one that ...

This Review represents the first comprehensive appraisal of decision-making in neurodegenerative diseases, assessing how the pathological changes that characterize these conditions might negatively ...