We know that curating a martech stack can be a nightmare. If you’re a marketing leader you’re by distinction probably not a digital native – which means you’re making purchase decisions about tech you ...

It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

Digital leaders must stay ahead of the digital marketing revolution and with new platforms, changes in customer needs and developments in technology ever-evolving, these leaders are continually ...

Recently I came across the acronym PICNIC, used by IT experts when trying to solve issues for their colleagues. PICNIC stands for ‘problem in chair, not in computer’, suggesting the user, rather than ...

Centralized decisioning wins. Bringing decisioning logic into a single framework maintains consistent customer experiences and better data integration. Governance simplifies control. Central AI ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...