This kind of paid advertising helps you boost brand or product awareness. There are various ways to launch a display ad campaign. You can use the Topic Targeting feature to show ads on websites whose ...

The Google Display Planner is a great tool to expand the reach of your display campaigns while targeting relevant users for your business. The Google Display Planner has been rolled out recently and ...

Google announced they are migrating three existing AdWords tools directly into a new version of the Google Display Planner. Specifically, the Contextual Targeting Tool, the Placement Tool and the ...

The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an ...