Digital out-of-home (DOOH) advertising continues to increase in popularity among marketers and agencies. A major appeal of DOOH lies in its ability to combine digitally-enabled buying automation, ...

From painted three-story murals to cheeky subway ads, out-of-home (OOH) campaigns have long resonated as a branding medium. But OOH has a long way to go to prove it can be a performance channel.

In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel ...

Primo Water worked with Perion and Albertsons Media Collective, linking a DOOH campaign to in-store sales to increase brand awareness. Primo Water sells and delivers bottled water and related products ...

As traditional TV's grip on mass audiences slips, digital out of home (DOOH) is emerging as the new broadcast powerhouse—but this time with a crucial difference. Armed with programmatic capabilities, ...

Out of home (OOH) advertising has been uniquely able to evolve alongside advancements in both technology and society. Considered one of the oldest forms of advertising, OOH’s development is far from ...

INDIA, November 7, 2022 / EINPresswire.com / -- HP India has launched its latest range of HP spectre 360 laptops with a multi-city programmatic digital out-of-home campaign enabled via Lemma, the ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) ...

Campsite DOOH demand-side-platform (DSP) rebrands as Broadsign Ads and will support new regional markets. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

Marketing strategies are as diverse as the platforms they're deployed on. In an industry where attention is the currency and measurable sales are the prized possession, certain fundamental principles ...

Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH) ...

KISSIMMEE, Fla., Aug. 28, 2025 /PRNewswire/ -- ABCS Insights, a leading ad effectiveness analytics company, today announced its selection as the primary measurement partner for Screenverse, the ...