*In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The ...

Cracker Barrel's recent stock drop is driven by negative sentiment around its rebranding, but the business needed a fundamental overhaul beyond just a logo change. Operational improvements are ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...