El Pollo Loco is set to unveil a brand refresh on May 15, 2025, aimed at enhancing its identity and connection with customers while emphasizing its commitment to fire-grilled chicken. Under CEO Liz ...
El Pollo Loco is working through a choppy sales environment, with guests feeling limited on what they can spend. Even with this shift, investment in store development hasn’t wavered. The chain plans ...
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