Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Microsoft's new deliverability requirement will have an outsized effect on B2B marketers, with other additional recommendations also likely to impact them more than their B2C counterparts. Let's break ...

According to Campaign Monitor's Email Marketing Benchmarks Report, the average open rate in 2021 was 21.5%, up 3.5% from 2020. ), the average open rate in 2021 was 21.5%, up 3.5% from 2020. Meanwhile, ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

For any B2B company taking a serious look at email technology for the first time, what will become clear very quickly is that this business service sector has seen rapid growth and development. No ...

Many people might argue that there’s no such thing as the perfect email – after all, we marketers can be a critical bunch. You’ll soon find that everything revolves around the five core components of ...

New analysis of B2B sales data exposes the email-only myth, showing verified direct dials as the defining variable ...