Building a strong and distinctive brand identity for your business is crucial for driving sales, fostering consumer loyalty, and standing out in any industry, and more so for emerging and rapidly ...

Although many entities choose and use trademarks routinely, few revisit, recall, or recognize the fundamentals for optimizing trademark rights and maintaining those rights once acquired. This article ...

Counsel from Kraft Heinz, Nestlé and Ziff Davis say distinctive graphics and strong clearance searches can help firms enforce marks such as 'Vagisil' The 'Vagisil' trademark victory at the US Court of ...

A trademark (which relates to goods) and a service mark (which relates to services) can be any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce. Trademarks, ...

Be careful about how you use the words thank you in your business branding. That’s right because Citibank has actually trademarked THANKYOU. And, in 2016 they contested the use of these common words ...

A “trademark” (which relates to goods) and a “service mark” (which relates to services) can be any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce.