The Cadillac F1 Team has revealed its first Formula 1 livery during the Super Bowl, the most-watched event in the United States. During Super Bowl LX, the ninth livery of the 2026 Formula 1 season was ...

F1 fans had their first peak at Cadillac's inaugural livery during the fourth quarter of Sunday's Super Bowl LX, just moments after the Patriots scored their first touchdown of the night to cut the ...

Cadillac unveiled its first Formula 1 car livery ever in an advertisement which aired during the NFL's Super Bowl. The American brand's Ferrari-powered challenger, whose name is yet to be disclosed, ...

Cadillac has published a behind-the-scenes video detailing how it built and launched its first Formula 1 livery reveal ahead of the 2026 season. Shown to the public during the Super Bowl, the car has ...

General Motors brand Cadillac spent up to $20m on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has suggested. Cadillac’s first-ever F1 car took part in the Barcelona ...

The world's biggest sporting stage met the most anticipated F1 launch event with Cadillac F1 Team revealing their very first car in a 4th Quarter Super Bowl ad alongside a launch event in Times Square ...

"This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,'' said Dan Towriss, CEO of Cadillac Formula 1 Team Holdings. "Every detail is intentional ...

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INDIANAPOLIS and SILVERSTONE, U.K., Feb. 8, 2026 /PRNewswire/ -- The Cadillac Formula 1® Team today unveiled the livery of its maiden Formula 1® challenger, marking a defining milestone in the team's ...