Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.
Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...
The Lego Group is hosting its first-ever press conference at CES 2026 – but what the company is going to announce remains a mystery. While the huge toy brick creators haven't given any hints as to ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...