Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

"I have a feeling first-party data may not matter very much," said media futurist/media agency exec Rishad Tobaccowala during ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

The new solution helps brands unlock high-margin revenue from first-party customer data, with built-in privacy and no new infrastructure to manageSEATTLE--(BUSINESS WIRE)--#AdTech--Amperity, the ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

How publishers are using AI to gather and enrich first-party data is examined in this INMA and OpenAI Webinar. Generative AI is helping publishers gather and enrich first-party data by powering ...